Smells Digital – About Us
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About Us

Smells Digital was founded in 2020 by CEO Rayleen. Built on deep roots in recording and production, Smells Digital has grown into a full-service Media & Entertainment company – digital content production, broadcasting, record label, marketing, and advertising – alongside an entertainment & recreational division called T.B.S.

We operate at the crossroads of Web2 → Web3, moving into blockchain and crypto-enabled products and services while keeping creativity and artists at the center of everything we do. Now proudly based in Africa, Smells Digital supports artists and creative individuals with bespoke solutions designed to accelerate careers, reach audiences, and capture new digital opportunities.

Rayleen is an experienced musician and media professional with deep expertise in music, broadcasting, marketing, sales, social media, and journalism. Smells Digital is the realization of her vision – a brand built for creators and the next wave of digital entertainment.

© 2026 Smells Digital – T.B.S Pty. Ltd. All rights reserved. Proprietary design & code.