About Us & Meet The Team
Smells Digital – T.B.S is a creative technology, music, media and entertainment ecosystem built to amplify independent artists, creators and digital culture.
The story behind the brand, the ecosystem and the creator-first mission.
Smells Digital – T.B.S is a South African creative technology, entertainment, media, music, gaming, Web3 and marketing ecosystem built to amplify creators, artists, brands and digital culture.
Smells Digital was founded in 2020 by CEO Rayleen B., built on her background in music, recording, production and media innovation.
What began as a creative vision has grown into a full-service multimedia, broadcasting, marketing and entertainment company delivering solutions across digital content production, PR, artist development, campaign strategy, creative direction and digital experiences.
Through its merger with T.B.S., the company expanded into entertainment, recreation, gaming, Web3 and marketing, creating a wider platform for independent artists, creators and brands.
The people behind Smells Digital – T.B.S, building across content, media, music, gaming, operations and community.
Rayleen B.
Founder & CEO – Smells Digital-T.B.S
Rayleen B. is a visionary creative, musician, and developer shaping the future at the intersection of art and technology. With expertise spanning blockchain, marketing, sales, and artist development, she leads Smells Digital – T.B.S with innovation at its core.
Known for turning bold ideas into reality, Rayleen blends creativity and strategy to build experiences that stand out.
Laila B.
Accounts & Operations Director
Financial expertise and operational knowledge ensure Smells Digital runs smoothly, supporting strategy and innovation.
Sinothando N.
Social Media Manager
Sinothando N. holds a Bachelor of Social Science in Journalism and Economics from Rhodes University. She brings a strategic and analytical approach to social media, combining storytelling with data-driven insight to build engaging and impactful digital presence.
With a strong understanding of media and audience behavior, she plays a key role in shaping and growing the brand’s voice online.
Onthuse R.
News & Entertainment Journalist
Onthuse R. holds a Bachelor’s degree in Journalism and Media Studies from Rhodes University. She specializes in crafting compelling, heartfelt stories across media and entertainment, bringing depth and authenticity to every narrative.
With a strong foundation in storytelling and a natural sense of leadership, Onthuse continues to shape and influence the evolving landscape of modern journalism.
Sakhile M.
Gaming Brand Content Creator & Strategist
Sakhile M. studied Sound Engineering, video editing, and design, building a multidisciplinary foundation that fuels his expertise in gaming content creation. He combines creative storytelling with technical precision to craft immersive, engaging digital experiences that resonate with gaming audiences.
With a deep understanding of gaming culture, content trends, and audience engagement, he plays a pivotal role in shaping the brand’s creative direction, producing impactful content, and strengthening its presence across digital platforms.
Loraine C.
Social Media Creative & Content Creator
Combines analytical skills and creativity to shape Smells Digital’s digital identity and strengthen connections worldwide.
Victor I.
Content, Tech & Community Lead
Victor I. is a tech-driven creative, video editor, and community leader dedicated to building impactful digital experiences. From crafting compelling visuals to leading and growing communities, he brings both precision and creativity to everything he does.
His work sits at the intersection of technology, storytelling, and connection.
Vanessa B.
Admin & Content Creator
Supports team operations, content creation, and engagement with a creative approach to digital presence.
Build With Us
For opportunities, collaborations or team enquiries, connect with Smells Digital – T.B.S and step into the wider creative ecosystem.