Meet the Smells Digital Team

Rayleen B.

Founder & CEO – Smells Digital-T.B.S

Rayleen B. is a visionary creative, musician, and developer shaping the future at the intersection of art and technology. With expertise spanning blockchain, marketing, sales, and artist development, she leads Smells Digital – T.B.S with innovation at its core.

Known for turning bold ideas into reality, Rayleen blends creativity and strategy to build experiences that stand out.

Laila B.

Accounts & Operations Director

Financial expertise and operational knowledge ensure Smells Digital runs smoothly, supporting strategy and innovation.

Sinothando N.

Social Media Manager

Sinothando N. holds a Bachelor of Social Science in Journalism and Economics from Rhodes University. She brings a strategic and analytical approach to social media, combining storytelling with data-driven insight to build engaging and impactful digital presence.

With a strong understanding of media and audience behavior, she plays a key role in shaping and growing the brand’s voice online.

Onthuse R.

News & Entertainment Journalist

Onthuse R. holds a Bachelor’s degree in Journalism and Media Studies from Rhodes University. She specializes in crafting compelling, heartfelt stories across media and entertainment, bringing depth and authenticity to every narrative.

With a strong foundation in storytelling and a natural sense of leadership, Onthuse continues to shape and influence the evolving landscape of modern journalism.

TBA

Gaming Brand Content Creator & Strategist

TBA

Loraine C.

Social Media Creative & Content Creator

Combines analytical skills and creativity to shape Smells Digital’s digital identity and strengthen connections worldwide.

Victor I.

Content, Tech & Community Lead

Victor I. is a tech-driven creative, video editor, and community leader dedicated to building impactful digital experiences. From crafting compelling visuals to leading and growing communities, he brings both precision and creativity to everything he does.

His work sits at the intersection of technology, storytelling, and connection.

Yamal

Social Media Support & Online Brand Ambassador

Yamal supports the brand’s social media presence while actively engaging with audiences as an online ambassador. He brings energy and authenticity to every interaction, helping build trust and visibility across platforms. His role bridges content, community, and brand identity in the digital space.

Vanessa B.

Admin & Content Creator

Supports team operations, content creation, and engagement with a creative approach to digital presence.