About Us

Smells Digital was founded in 2020 by CEO Rayleen B., built on her extensive background in music, recording, production, and media innovation.

What began as a creative vision has evolved into a full-service multimedia, broadcasting, marketing and entertainment company, delivering comprehensive solutions across digital content production, broadcasting, record label services, marketing, and advertising.

Operating at the intersection of Web2 and Web3, Smells Digital continues to expand into blockchain and crypto-enabled products and services while maintaining creativity and artists at the heart of its mission.

Originally developed through T.B.S. (The Badass Society), the company has grown into a dynamic ecosystem that embraces emerging technologies while empowering creators.

Proudly based in South Africa, Smells Digital, together with its dedicated team, supports independent artists and creative professionals through bespoke services designed to accelerate careers, expand audience reach, and unlock new digital opportunities.

Through its merger with T.B.S., now serving as the company’s entertainment, recreational, and marketing division, Smells Digital offers an expanded network of specialized platforms including T.B.S Gaming, T.B.S News, T.B.S Entertainment, and other Spark Networks.

Smells Digital is the realization of Rayleen’s vision – a forward-thinking brand built to amplify independent artists, empower creators, and lead the next generation of digital entertainment.